Live Event Production

TED Global

For TED Global in New York City, Bay Area Creative helped shape an environment where ambitious ideas could land with clarity, intimacy, and impact.

The brief

Create a production framework worthy of a globally recognized platform—one that could carry the complexity of a major live program while keeping every speaker and audience moment feeling immediate.

Live productionShow callingSpeaker supportTechnical coordination

TED Global · New York City

The making of the moment

Precision behind
the feeling.

Protect the idea

Every production decision was filtered through one question: does this help the audience stay with the story?

Design the rhythm

Cues, transitions, and room dynamics were orchestrated as one continuous audience journey.

Keep it human

Behind-the-scenes precision made space for the most important thing onstage: a real connection.

The lasting impression

A confident, cohesive live experience where the production supported the ideas, the room held its energy, and every transition felt intentional.

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Your next unforgettable moment

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