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Experiential Marketing

CMA Fest

A brand activation that found its place in the music.

Nashville
The story

At CMA Fest in Nashville, Bay Area Creative helped AARP show up with an experience designed for participation, discovery, and the natural pull of live music culture.

The brief

Translate the brand into a festival destination that could stop traffic, welcome conversation, and feel native to one of country music’s biggest weekends.

Experience strategyFabricationOn-site activationGuest engagement
CMA Fest — NashvilleCMA Fest · Nashville

The making of the moment

Precision behind
the feeling.

01

Make it belong

Visual language and programming borrowed from music culture without feeling like a costume.

02

Create a reason to enter

A clear focal point, comfortable dwell space, and participatory moments turned attention into action.

03

Plan for the real world

The footprint was designed around festival flow, fast decisions, and durable on-site operations.

CMA Fest experience detail 1
CMA Fest experience detail 2

The lasting impression

An inviting, high-energy footprint that made the brand tangible and gave festivalgoers multiple ways to step in, take part, and stay awhile.

Next experience · 06TEDWomen

Your next unforgettable moment

Let’s collaborate to electrify and elevate your event.

Start the conversation
Business DevelopmentJen Zepedajennifer@bacevents.com5043358068PresidentRyan Brinsonryan@bacevents.com